Program Manager Marketing Analytics

Select Source International is seeking a contractor Program Manager to drive planning and execution of cross-functional initiatives supporting Acquisition Marketing measurement. The role focuses on Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), coordinating work across marketing, analytics/data, and supporting business partners to deliver measurable outcomes.

Responsibilities:

• Lead end-to-end program/project management for MMM and MTA initiatives, from intake and scoping through delivery, adoption, and stabilization
• Build and manage integrated delivery plans across workstreams (e.g., marketing stakeholders, analytics, data engineering, vendors/partners), including milestones, dependencies, and critical path
• Establish and run governance: working sessions, status cadence, steering updates, decision logging, and action tracking
• Own RAID management (Risks, Assumptions, Issues, Dependencies); drive mitigation plans and escalate proactively with options/recommendations
• Partner with acquisition marketing and analytics leaders and channel owners to align on objectives, timelines, inputs, and outputs (model requirements, refresh cycles, reporting needs)
• Coordinate data-input readiness (timelines, owners, validation checkpoints) and ensure handoffs are clear between business and technical teams
• Manage scope and change control; ensure impacts to timeline, resourcing, and deliverables are documented and communicated
• Deliver concise, executive-ready status reporting: progress vs. plan, blockers, decisions needed, and next steps
• Support rollout and adoption planning (communications, training/readouts, operating model updates) to ensure MMM/MTA outputs are used in decisioning
• Drive continuous improvement: retrospectives/lessons learned and adjustments to process, cadence, and artifacts

Requirements:

• 5+ years of hands-on program/project management experience delivering cross-functional initiatives with multiple stakeholders and timelines
• Demonstrated ability to create and manage integrated plans, run governance, and drive accountability across workstreams
• Strong communication and stakeholder management skills, including facilitation and executive-level status reporting
• Proven capability to identify risks early, manage dependencies, and resolve ambiguity in fast-moving environments
• Experience managing projects with significant data collection, data quality validation, and data transformation, including coordinating inputs from multiple owners/teams
• Proficiency with common delivery tools (e.g., Jira/Confluence, Excel, PowerPoint, Teams)
• Experience coordinating deliverables across multiple business units/channel owners with differing priorities and input requirements
• Experience delivering programs that combine data/technical work with business process change (new operating routines, new decision workflows, adoption/change management)
• Experience supporting acquisition marketing analytics/measurement initiatives, including MMM, MTA, incrementality testing, or related measurement programs
• Financial services experience and/or experience working with external analytics or measurement vendors (a plus)