Digital and Revenue Marketing Leader, Contrast Media Portfolio

GE HealthCare is a trusted partner and leading global healthcare solutions provider, innovating medical technology, pharmaceutical diagnostics, and integrated, cloud-first AI-enabled solutions. The Director of Digital and Marketing Operations for the Contrast Media Portfolio is responsible for leading marketing operations, optimizing digital marketing strategies, and ensuring effective collaboration across teams to drive measurable performance and customer engagement.

Responsibilities:

• Serve as a key leader in building, reinforcing, and sustaining marketing operations for the Contrast Media portfolio. Partner with marketing and cross‑functional leaders to translate strategy into standard work, clear priorities, disciplined execution, and metrics. Establish marketing KPIs to connect marketing activities to business outcomes and empower the team to continuously improve on marketing programs and campaigns. Across the portfolio, use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights. Provide regular reports on campaign performance and recommend strategies for improvement. Serve as a key owner of the marketing metrics and bowler for GE HealthCare’s Heartbeat reviews
• Across the portfolio, manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions. Ensure seamless integration between systems to enable effective data-driven marketing. GE HealthCare operates within the Adobe Experience Cloud (AEM, Adobe Analytics, Workfront, Marketo) and utilizes Salesforce.com, Showpad, and many others
• Across the portfolio, oversee Contrast Media Portfolio digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels. Also, ensure team utilization of the tools across the marketing organization
• Across the portfolio, implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery. Integrate AI-driven tools to streamline workflows and improve campaign efficiency. Drive our efforts using Marketo and Salesforce.com
• Across the portfolio, assist in developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. Use data insights to drive personalized customer engagement and improve ROI across the customer journey. Also, utilize a Customer Data Platform (“CDP”) to maximize digital marketing effectiveness
• Across the portfolio, collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives. Collaborate with sales to ensure demand programs support field priorities and account strategies. Support the integration of digital and AI technologies across various departments
• Across the portfolio, work with brand managers to develop engaging digital content, ensuring that it is optimized for various platforms and audiences. Leverage AI tools to automate content personalization and delivery
• Ensure that all digital marketing activities comply with data privacy regulations and industry standards. Implement best practices for data security and customer privacy within the digital ecosystem
• Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration
• Manage and develop direct report(s), setting clear expectations and fostering accountability, consistency, and continuous improvement

Requirements:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• 8+ years of experience in digital marketing, marketing automation, or digital technology management
• Proven track record of using AI and data-driven approaches to enhance digital marketing strategies and campaigns
• Strong technical skills, with experience in digital marketing platforms, analytics tools, and AI solutions
• Excellent organizational, communication, and project management skills
• Master's degree
• Some background in the pharmaceutical or healthcare industry