Product Marketing Manager

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio, while collaborating with cross-functional teams to design, develop, launch, and grow services and customer base.

Responsibilities:

• Support the development of positioning, packaging and pricing for your business portfolio of products
• Recommend commercialization and campaign opportunities to meet or exceed business goals
• Assist in developing go-to-market strategies to support product launches and drive conversions and revenue
• Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Develop and maintain sales collateral to support sales teams
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, & Business Development to ensure a great customer experience

Requirements:

• 5+ years of marketing experience, with at least 3 years specifically in Product Marketing
• Experience driving campaigns, communications, go-to-market initiatives, and revenue
• Ability to apply consumer insights, research and testing to drive world-class marketing strategy
• Experience developing pricing and promotion strategies
• Experience with A/B testing, aligning on KPI's, tracking and interpreting results, and recommending go-forward next steps
• Experience influencing product strategy, design and development timelines and processes
• Excellent communication skills (written and verbal), comfortable presenting to partners
• Strong experience writing creative briefs
• Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams
• Bachelor's degree required; MBA or higher degree preferred
• Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
• Candidates in Los Angeles are preferred