Arena Sales & Marketing Manager

Norwich University is the oldest private military college in the United States, offering diverse academic programs. The Arena Sales & Marketing Manager oversees all sales and marketing activities for Kreitzberg Arena, managing ticket operations, promotional campaigns, and client relationships to enhance the arena's visibility and revenue.

Responsibilities:

• Oversees and administers the Sales and Marketing at Kreitzberg Arena; to include building, Zamboni, dasher board, and ice advertising sales
• Invoices advertisers and ensures payments are received in a timely manner
• Oversees event promotions in collaboration with sponsors and athletics
• Manages varsity ice hockey ticket operations, including:
• Marketing and promotion of hockey tickets
• Analyzes markets and identify opportunities for developing positive and meaningful business relationships with local and hockey communities
• Identifies, explores, and researches new sales opportunities to include season ticket, group sales and corporate sponsorships
• Works with Marketing & Communications Office (MCO) to develop and maintain an up to date and appealing hockey ticket website
• Effectively utilizes social media for the promotion of ticket sales
• Explores marketing tickets through corporate and community events
• Plans promotional campaigns, such as contests or giveaways, to boost brand loyalty to reach new customers
• Develops content for marketing materials (brochures, website, content, etc.)
• Stays current with industry trends and incorporate into marketing efforts
• Plans advertising campaigns, utilizing radio, social media or email to grow fan base
• Manages online and in-person box-office ticket sales, ticket-window operations, and complimentary tickets
• Manages marketing, promotion and sales of varsity hockey season tickets
• Sales and effective communications with season ticket holders
• Develops and executes plan for marketing and promotion of season tickets
• Explores strategies for resale of season tickets for those who don't attend games
• Maintains and publicizes season ticket waiting list
• Reconciles ticket sales for each game within the required timeframe
• Tracks daily, weekly, and monthly sales figures and relevant accountability reports
• Prepares and monitors the budget, and prepares financial reports as required regarding advertising, tickets and concessions expenses and sales
• Communicates effectively with Arena Concession contractors
• Ensures equipment is fully operational and assists with facilitation of game-day operations
• Builds client relationships, offering customized ideas with exceptional customer service
• Solicits sponsorship for men's and women's hockey tournaments
• Works with sponsors on tickets, conference gifts, tournament awards, etc
• Works with sponsor, coaches and Athletic Director to plan and execute banquets and/or hospitality events
• Interfaces frequently with public officials, local agencies, non-profit organizations, event promoters, and the community
• Collaborates with the Arena Operations Manager for the arena ice rental schedule, ensuring maximum use of ice
• Attends all home Norwich Varsity Hockey games and oversee game day operations
• Prepares and provides time protocol for varsity hockey games in collaboration with rink staff, coaches, and Athletics
• Prepares game day PA announcement scripts, including standard game information, and sponsor/advertiser ads
• Hires, trains and oversees game day staff including ticket staff, announcer, music operator, goal judges, scoreboard/clock operator, penalty box officials, and security as needed
• Executes game day events, planned in conjunction with the Athletic Director, including ceremonial puck drops, color guards, band performances, between periods promotional events, youth hockey games, etc
• Pays invoices, and reconciles credit card transactions
• Responsible for all cash management and cash security at arena
• Makes deposits within required timeframe
• Maintains positive, effective and ongoing communications with varsity hockey coaches, players and athletic department staff
• Fosters positive relationships between rink staff and varsity coaches, players, alumni and community members to grow and support Norwich hockey fan base and help generate an outstanding game day experience
• Works with Student Life to increase student interactions and attendance at the arena
• Oversees seasonal arena staff
• Performs all duties in a safe and professional manner and in accordance with established departmental practices and procedures and ensures employees do the same
• Assess the performance of direct reports and provide frequent feedback to optimize their performance
• Maintain confidentiality of sensitive or private information
• Communicates with employees, students, and others in a respectful and clear manner
• Serve on University committees, councils, workgroups, or other designated bodies as assigned
• Achieve and maintain proficiency in, and utilize computers, telephones, and other job-related equipment, including related systems and software
• Speaks, reads, and writes in English
• Communicate by telephone, email, letter, in person, or other means or devices as needed
• Perform other tasks as assigned by supervisor

Requirements:

• Bachelor's degree. A combination of coursework and or work experience may substitute degree
• Proficiency in MS Office (Word, Excel, SharePoint, Teams, and Outlook)
• Able to sit, squat, reach, push, pull, and manipulate related equipment; lift 50 pounds; travel outdoors to various parts of the campus
• Works evening and weekend hours
• Travel as needed
• Arena sales and marketing experience preferred, or equivalent sales and customer service background