Uniguest is a fast-growing international leader in video-based software solutions, focusing on enterprise customers across various verticals. They are seeking a Channel Sales Account Executive to lead sales efforts, drive demand generation, and manage reseller relationships within designated verticals to achieve revenue targets.
Responsibilities:
- Execute Vertical Sales Playbook: Lead the implementation of Uniguest’s sales strategy for the designated vertical, leveraging channel resellers to deliver ARR targets
- Drive Demand Generation: Uncover, curate, and foster new sales opportunities by engaging with key stakeholders and building market awareness
- Develop and Manage Reseller Network: Support and expand the U.S. reseller network within the vertical, including identifying and onboarding net-new resellers to scale market reach
- Vertical Expertise: Provide deep knowledge of the designated vertical’s needs, challenges, and technology trends to position Uniguest’s solutions as the preferred choice
- Opportunity Management: Identify, track, and progress sales opportunities using Salesforce CRM, ensuring a robust pipeline to meet or exceed revenue goals
- Partner Engagement: Build relationships with technology consultancy and IT integrator firms to ensure Uniguest’s solutions are specified in major vertical projects
- Channel Collaboration: Work closely with resellers to co-develop lead generation strategies, deliver joint pitches, and provide vertical-specific training to drive adoption
- Market Intelligence: Monitor vertical trends, competitor activities, and customer needs to refine Uniguest’s go-to-market strategy and maintain a competitive edge
- Deliver Revenue: Achieve agreed-upon ARR targets through strategic channel sales, pilot programs, and enterprise deals
Requirements:
- Minimum of 5 years' sales experience selling to senior executives within the designated verticals, with a focus on channel-driven sales
- Proven Vertical Expertise: Deep understanding of the designated vertical's ecosystem, including key players, technology needs, and procurement processes
- Ability to travel up to 40% of the time
- Channel Sales Mastery: Demonstrated success in building and managing channel reseller relationships, with experience driving ARR through reseller partners and alliances
- Demand Generation Skills: Proven ability to uncover and curate sales opportunities through market research, networking, and thought leadership (e.g., industry events, whitepapers)
- Salesforce Proficiency: Extensive experience using Salesforce CRM to manage pipelines, forecast revenue, and track opportunity progression
- Technology Knowledge: Strong understanding of IT, video delivery, digital signage, and related technologies (e.g., IPTV, CMS, kiosks) relevant to the vertical
- Partner Relationships: Experience collaborating with technology consultancy and IT integrator firms to influence project specifications and secure enterprise deals
- Relationship Building: Exceptional communication and interpersonal skills to foster trust with resellers, consultancies, and end customers
- Industry Network: Established connections within the designated vertical, including familiarity with U.S. AV reseller markets and key decision-makers
- Track Record: Documented history of exceeding revenue targets in a channel sales role across multiple vertical segments