Senior Marketing Manager

Sevaro is a leading provider of tele-neurology services dedicated to redefining neurology care through technology. The Senior Marketing Manager will lead the company’s marketing efforts, overseeing strategy and execution to drive growth and ensure brand consistency across all platforms.

Responsibilities:

• Develop and execute a comprehensive, results-driven marketing strategy aligned with Sevaro’s growth objectives
• Manage and optimize marketing budget, channels, and vendors to drive measurable ROI
• Oversee brand consistency, messaging, and visual identity across all external touchpoints
• Create marketing collateral and campaigns supporting growth across client, provider, and patient audiences
• Collaborate cross-functionally with Business Development, Operations, and Recruitment teams to ensure marketing alignment with sales goals and new business opportunities
• Analyze market trends, customer insights, and the competitive landscape to identify strategic growth opportunities
• Design and execute integrated lead generation campaigns that drive inbound interest and sales pipeline growth
• Report regularly on campaign performance, marketing attribution, funnel conversion, and marketing-sourced revenue
• Lead Sevaro’s digital presence, including website optimization, SEO/SEM, and paid media
• Manage and grow Sevaro’s social media strategy and content across LinkedIn, Twitter/X, and other channels
• Own marketing automation workflows and nurture streams to support the sales funnel
• Leverage AI and automation platforms (e.g., HubSpot, Google Analytics, AI tools) to improve campaign targeting, personalization, and performance
• Establish and track KPIs to measure campaign effectiveness, CAC, LTV, and marketing ROI
• Continuously experiment with and optimize marketing tactics based on data and performance insights
• Manage relationships with external vendors, including design, media, content, and web development partners
• Ensure vendor deliverables align with brand standards, timelines, and strategic goals
• Coordinate with agencies to supplement internal marketing capabilities as needed

Requirements:

• 6+ years of experience in B2B or healthcare marketing, ideally in a high-growth or technology-forward organization
• Proven ability to build and execute marketing campaigns that generate pipeline and revenue
• Strong background in digital marketing, lead generation, brand management, and analytics
• Hands-on experience with tools like HubSpot, Google Analytics, and social media platforms
• Excellent communication and project management skills
• Ability to work independently, roll up your sleeves, and deliver results in a fast-paced environment
• Passion for Sevaro's mission to transform neurology care through innovation and technology