Marketing Manager

Cadence is a fast-growing company in healthtech that is building a remote care delivery system aimed at keeping older people healthy and at home. The Marketing Manager will be responsible for driving program adoption and engagement through strategic marketing initiatives and collaboration with internal teams to enhance user experience and brand alignment.

Responsibilities:

• Drive Engagement at Scale: Own and deliver measurable growth in provider onboarding, activation, and retention through sophisticated multi-channel marketing campaigns (email, , EMR, SMS, live outreach, print, and web)
• Build a Trusted Marketing Engine: Partner closely with internal teams – Provider Relations, Partnerships, Lifecycle Marketing, and Design – to align strategies and coordinate execution across the end-to-end user journey
• Deliver Insight-Driven Impact: Track and analyze performance across campaigns to refine content, channels, and tactics. You’ll be responsible for communicating these insights to stakeholders to reinforce the value of our programs
• Ensure Operational & Brand Excellence: Uphold Cadence’s brand standards, ensuring all materials are clear, credible, compliant, and deeply aligned with our mission to deliver proactive, connected care
• Be a Strategic Collaborator: Act as the bridge between user feedback and our marketing engine, translating health system and patient needs into scalable engagement programs

Requirements:

• 3-5 years of marketing experience, with at least 3+ years specifically within HealthTech, Health Systems, or healthcare SaaS
• Proven track record of designing and executing engagement or growth campaigns
• Experience managing multi-channel campaigns across email (e.g., Iterable, Hubspot, Marketo), SMS, web, and physical collateral
• Experience using CRM and marketing analytics tools to track conversion funnels, identify drop-off points, and report on ROI to leadership
• Ability to take clinical data or complex product features and turn them into a compelling narrative that proves value to a skeptical, evidence-based audience
• Experience working closely with Sales/Partnerships and Product teams