Product Marketing Lead

Ketch is a company that helps modern brands simplify privacy operations and unlock permissioned data for growth. They are seeking a Product Marketing Lead to shape market positioning, create compelling narratives, and execute strong go-to-market strategies.

Responsibilities:

• Own and evolve core product messaging: buyer pains → Ketch value → proof
• Develop personas, use cases, and solution narratives that help the market 'get it' quickly
• Partner with Product and Sales to keep positioning current as the product evolves
• Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives
• Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations
• Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy)
• Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings
• Coordinate cross-functional timelines so launches are crisp, on time, and measurable
• Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts
• Translate competitive insights into practical outputs (battlecards, objection handling, 'why Ketch' proof points)
• Capture and synthesize feedback from Sales, Partners, Customers, and the market
• Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing)

Requirements:

• 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus)
• Strong writing and editing skills—you can ship clear, persuasive copy fast
• Comfort with technical concepts and translating them for non-technical buyers
• Excellent communication and stakeholder management across Product, Sales, and Marketing
• Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details
• Former product manager (or strong technical background) with interest in GTM and storytelling
• Experience supporting launches, sales enablement, or competitive intelligence
• Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems
• Strong preference for candidates in San Francisco or Chicago