Business Development Representative

Northbeam is building an advanced marketing intelligence platform aimed at eCommerce brands. The Business Development Representative will work closely with the Marketing team to engage with growth leaders through personalized outreach and help refine the outbound strategy.

Responsibilities:

• Work a signals-based outbound queue, not a static list. This means every lead you touch is enriched with real context before you reach out
• Leverage the output of tools like Clay to enrich lead data facilitates contextualized triggers, then work those leads through systems like Smartlead (dialer, email, etc.)
• Run highly personalized, relevant outreach to growth leaders (e.g., Heads of Growth, VPs of Growth, CMOs) that feels peer-to-peer, not generic SDR spam
• Book qualified meetings for our sales team and partnership leads, with a clear handoff and tight feedback loop
• Collaborate daily with Marketing and Sales to refine ICP, triggers, offers, and messaging based on what's converting
• Participate in live coaching, call reviews, and script iteration alongside the rest of the GDR pod and leadership
• Log activities, notes, and learnings in our systems so we can measure outbound performance (meetings, pipeline, CAC per meeting, payback) and scale what's working
• Act as a feedback loop from the market by bringing insights from conversations back into our product, content, and campaigns