Mach9 is a company that builds software to transform reality capture datasets into high-precision 3D maps. They are seeking a Founding Marketer to develop and execute their inbound growth strategies, focusing on content creation and campaign management to drive customer engagement and revenue.
Responsibilities:
- Own inbound demand generation. Plan and execute campaigns across web, email, social, and events that drive qualified demo requests
- Create high-impact content that converts. Ship case studies, landing pages, emails, sales decks, and short-form thought leadership that support pipeline creation
- Run multi-touch campaigns. Design and iterate on campaigns that move prospects from first touch to demo to closed deal
- Apply and refine positioning through execution. Partner with leadership to clarify messaging, then test it through campaigns and sales conversations
- Measure, learn, and iterate. Track performance (traffic, conversion, demo volume, pipeline) and double down on what works
- Write and publish a customer case study and decide how to distribute it
- Launch and iterate on a campaign to increase booked intro calls
- Draft LinkedIn posts or emails around a new product feature or workflow
- Build or update landing pages for target customer segments
- Refresh sales decks with clearer messaging and proof points
- Review campaign results and decide what to scale, tweak, or stop