Build, launch and optimise paid social campaigns across Meta, TikTok and Pinterest
Own daily and weekly Paid Social budgets to maximise performance and ROAS
Plan and deliver A/B tests across creative, targeting and bidding strategies
Brief and collaborate with our in-house design team to produce high-performing creative assets
Support the development of full-funnel Paid Social strategies to drive acquisition and repeat purchase
Work with the Senior Digital Marketing Manager to introduce a more strategic long-term approach to Paid Social
Deliver channel revenue and efficiency targets, providing weekly and monthly performance reporting
Support seasonal planning, forecasting and budget allocation
Stay up to date with platform updates, consumer behaviour shifts and competitor activity
Contribute to the paid social marketing calendar and ensure alignment with brand campaigns
Partner with content, email, ecommerce and social teams to deliver cohesive customer journeys
Ensure accurate tracking and measurement, including Meta Pixel, CAPI and server-side integrations
Support wider brand and digital initiatives as required

A collaborative, proactive attitude with a passion for digital marketing
Strong analytical skills and confidence using data to inform decisions
Creative thinking and the ability to write clear, effective briefs for Creative Teams
Experience with building and optimising META campaigns
Experience with Pinterest and TikTok ads is highly desirable
Good understanding of acquisition channels and wider digital marketing activity
Working knowledge of Google Analytics / GA4 is desirable
Experience working in a similar role in the ecommerce sector
A drive for continuous improvement and willingness to test, learn and refine

33 days holiday rising to 35 with length of service, inclusive of bank holidays
A broad benefits package including a very generous staff discount across both our brands
Opportunities to make an impact as well as learn and develop further
An innovative and friendly workplace with a team we’re proud to be part of

Paid Social Executive

Key skills