Senior Manager, Lifecycle Marketing

Alloy Health is a leading direct-to-consumer women’s digital health company focused on menopause care. The Senior Manager, Lifecycle Marketing will own and evolve lifecycle programs, guiding women through education and support while collaborating closely with cross-functional teams to enhance customer experience.

Responsibilities:

• Own and evolve key lifecycle programs across education, acquisition, cross-sell, retention, and reactivation
• Translate shared lifecycle goals into clear strategies, journeys, campaigns, and experiments
• Take initiatives end-to-end: planning, execution, testing, learning, and iteration
• Identify, size, and prioritize lifecycle opportunities based on customer needs, care context, and business impact
• Balance experimentation and creativity with structure, organization, and scalability
• Build and optimize multi-channel lifecycle programs across email and SMS. Experience working with in-app, and push notifications is a nice-to-have
• Design behavior-driven journeys informed by lifecycle stage, engagement signals, and product or care usage
• Ensure journeys are thoughtfully sequenced, well-structured, and designed to evolve as Alloy grows
• Bring attention to detail around segmentation logic, message hierarchy, and timing
• Execute lifecycle programs in Braze, including Canvas builds, segmentation, and triggered messaging
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accuracy, and reliability
• Obsess over the details while keeping the bigger picture in focus
• Partner with Product, Data and Engineering to improve event coverage, data quality, and personalization capabilities
• Monitor lifecycle performance across engagement, conversion, retention, and expansion metrics. Look beyond CRM metrics to understand impact on core business KPIs, customer behavior, and long-term value
• Connect CRM-level performance to broader business outcomes and growth goals
• Design and run thoughtful tests across messaging, timing, sequencing, and incentives
• Synthesize learnings, explain the why behind results, and recommend clear next steps
• Share insights regularly with Lifecycle, Growth, Product, Leadership and more
• Partner closely with cross-functional teams to ensure the lifecycle experience and messaging aligns with the broader customer experience
• Bring strong instincts around email and SMS best practices, including mobile-first design, accessibility, dark-mode considerations, and clear copy hierarchy
• Collaborate confidently and communicate clearly – asking questions, sharing context, and driving alignment. Collaborate closely with your manager and cross-functional partners to get to the best outcome
• Work closely with the Growth & Retention team, with frequent feedback, support, and shared problem-solving
• Present work and insights to senior leadership and, at times, co-founders and C-suite

Requirements:

• 5-8 years of experience in lifecycle, CRM, or retention marketing
• Deep experience working across multiple stages of the customer lifecycle
• Strong hands-on experience with marketing automation platforms like Braze, Klaviyo & Iterable; Braze expertise required
• Advanced understanding of CRM best practices, personalization, and experimentation
• Excitement for both creativity and strategy—with equal comfort executing
• Highly analytical mindset with a track record of using data to drive Lifecycle & business decisions
• A deeply data-oriented approach that connects metrics to real business impact
• Familiarity with tools like Figma, Jira, Looker, etc and comfort partnering closely with Creative teams on design and copy execution
• Comfort operating in a fast-paced, evolving startup environment
• Experience working with in-app, and push notifications is a nice-to-have
• Experience in DTC, subscription, healthcare, digital health or other health and wellness industries preferred