Lifecycle Marketing Manager

CUDDLY is a mission-driven platform that helps animal rescues and shelters raise funds and care for pets in need. They are seeking a Lifecycle Marketing Manager to own and optimize their email marketing program, focusing on donor and customer engagement to drive revenue and retention.

Responsibilities:

• Develop and manage segmentation strategies across donor, subscriber, and DTC audiences
• Build targeted flows (welcome, winback, lapsed donor, post-purchase, subscription churn prevention, etc.)
• Personalize content by behavior, value tier, and engagement
• Partner with leadership on high-value donor segmentation initiatives
• Own weekly campaign calendar
• Write or collaborate on compelling subject lines and content
• Build emails in Klaviyo
• Ensure flawless QA and deployment
• Optimize deliverability and inbox placement
• Own email channel revenue targets
• Analyze campaign performance (AOV, conversion, retention, speed to 2nd donation, etc.)
• Run A/B tests on subject lines, content, cadence, and segmentation
• Develop dashboards and reporting for leadership
• Work with creative on asset needs
• Partner with product and fundraising teams on key campaign priorities
• Align email messaging with paid media and site promotions

Requirements:

• 3–5+ years managing lifecycle marketing for a Shopify-based DTC brand
• Deep hands-on experience working inside Klaviyo
• Experience building and optimizing lifecycle flows triggered by Shopify events
• Proven ownership of revenue generated through email and lifecycle programs
• Experience working with segmentation based on behavior, purchase history, and value tiers
• Proven revenue ownership in email channel
• Deep experience with segmentation and behavioral targeting
• Strong understanding of email analytics & attribution
• Ability to write clear, compelling, conversion-driven copy
• Klaviyo (primary ESP)
• Shopify (order and behavioral data)
• Customer segmentation tools within Klaviyo
• Basic ecommerce analytics
• Prior CPG and/or non-profit fundraising experience
• Experience managing multi-audience lifecycle ecosystems
• Familiarity with retention and churn mitigation strategies
• Advanced data comfort