Sr. Customer Marketing Manager

Couchbase is the operational data platform for AI, empowering businesses to succeed by bringing data to life in new ways. They are seeking a Senior Customer Marketing Manager to own the customer advocacy program and lead marketing initiatives targeting the existing customer base, driving adoption, retention, and expansion throughout the customer lifecycle.

Responsibilities:

• Build and scale a customer advocacy program that supports references, reviews, speakers, events, and customer voice initiatives
• Develop customer marketing programs that increase adoption, retention, and expansion across key segments
• Capture and activate customer success stories aligned to ICP priorities and business value
• Plan and execute customer programming such as advisory boards, webinars, user groups, and event tracks
• Partner with Sales and Customer Success to support renewal, expansion, and pipeline influence
• Measure program impact and continuously optimize based on performance
• Capture and promote customer success stories aligned to ICP and value messaging
• Build and manage a scalable customer storytelling pipeline from intake and qualification through interviews, production, approvals, and activation
• Produce high-quality customer assets including case studies, one-pagers, videos, blogs, webinars, quotes, and sales-ready proof points
• Ensure all customer stories emphasize business outcomes, value realization, and strategic differentiation aligned to ICP priorities
• Maintain an organized customer proof library that is easy for Sales, Customer Success, and Marketing to access and use
• Build and operate an end-to-end advocacy program that supports references, reviews, speakers, awards, events, and customer voice initiatives
• Recruit, onboard, and nurture customer advocates with a clear value exchange that includes recognition, access, and exclusive experiences
• Develop advocacy plays in partnership with Sales and Customer Success, including reference matching, speaker programs, peer connections, and proof points
• Manage advocacy processes, tooling, and tracking to ensure reliability, responsiveness, and measurable impact
• Develop and execute customer marketing programs that drive adoption, retention, expansion, and multi-product awareness
• Segment the customer base by ICP tier, industry, use case, lifecycle stage, and product adoption to deliver targeted messaging and campaigns
• Partner with lifecycle, field, and product marketing teams to deliver customer newsletters, nurture programs, and targeted communications
• Support renewal and expansion motions in collaboration with Customer Success through adoption-focused campaigns and customer value reinforcement
• Plan and execute customer programming such as user groups, customer webinars, executive briefings, and event tracks
• Develop a customer conference agenda that highlights outcomes, peer learning, roadmap alignment, and value realization
• Coordinate speakers, content, and follow-up to convert customer programs into advocacy, insights, and content
• Serve as a strategic partner to Product Marketing, Sales, Customer Success, Product, and Communications
• Establish repeatable processes, templates, and governance for customer approvals, messaging consistency, and claims validation
• Track performance, share insights, and continuously optimize programs based on results and feedback

Requirements:

• 7 - 10 or more years of experience in customer marketing, advocacy, or lifecycle marketing within B2B SaaS
• Proven experience running customer advocacy programs and delivering customer proof at scale
• Strong storytelling with the ability to translate customer outcomes into compelling narratives
• Experience partnering cross-functionally and driving alignment without direct authority
• Strong organizational and program management skills
• Hands-on experience with leading marketing automation platforms and CRM systems to streamline workflows, personalize outreach, and optimize campaign performance
• Customer segmentation and lifecycle marketing strategy
• Executive-level customer communication and interviewing
• Ability to connect technical value to business outcomes
• Project management and vendor coordination
• Deep understanding of customer lifecycle stages and sales touchpoints, with the ability to design experiences that foster engagement, loyalty, and growth
• Bachelor's degree in marketing or a related field preferred