IDC is seeking a results-driven Senior Performance Marketing Manager to lead integrated demand generation across North America. This role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio.
Responsibilities:
- Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs
- Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and account-based initiatives
- Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation
- Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes
- Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI
- Energize and mentor team members while fostering a culture of accountability and performance
- Collaborate cross-functionally with product marketing, field and ABM marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact
Requirements:
- 8 + years of B2B marketing experience with deep expertise in integrated demand generation and full-funnel campaign strategy
- Proven success driving measurable pipeline growth in a complex, multi-touch sales environment
- Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging
- Demonstrated success building and optimizing paid digital programs across LinkedIn, Google, and other performance channels, with clear impact on pipeline growth and cost efficiency
- Experience working closely with sales teams in a shared-revenue model, with strong relationship-building skills
- Analytical, data-driven mindset with the ability to translate insights into decisive action
- Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously
- Hands-on experience with marketing automation platforms (ie. Marketo), as well as knowledge of modern marketing technology platforms (ie. Salesforce, 6sense, Drift)
- Bachelor's degree in Marketing, Business, or related field; advanced degree a plus
- A proactive, energetic leadership style with a bias toward action and continuous improvement