Field Marketing Manager, Academia

Prolific is a marketplace rooted in academia, dedicated to redefining how the world conducts academic research. The Field Marketing Manager will build and activate Prolific's presence within the academic research community, driving awareness and pipeline through strategic marketing initiatives targeting universities, research labs, and academic conferences.

Responsibilities:

• Develop and execute a field marketing strategy targeting universities, research labs, and academic conferences
• Partner closely with the GTM Research Team to ensure campaigns are credible, relevant, and resonate with academic audiences
• Own academic event sponsorships, speaking submissions, and conference presence - from strategy through to on-the-ground execution
• Build and grow a community of academic advocates and research champions, fostering peer-to-peer connections, facilitating knowledge sharing, and creating spaces - online and offline - where researchers engage meaningfully with Prolific
• Build, nurture relationships and marketing programs with academic associations, ethics boards, and research networks to strengthen Prolific's standing in the community
• Drive academic pipeline in close coordination with named academic accounts, working across GTM to connect marketing activity to revenue outcomes
• Manage academic-specific content including whitepapers, research reports, and webinars that genuinely serve researcher needs
• Track and report on academic segment metrics including reach, engagement, and pipeline influence, ensuring marketing investment translates into measurable impact

Requirements:

• Proven experience in field marketing, academic marketing, or a closely related B2B marketing role
• Track record of developing and executing marketing programmes that drive pipeline, not just awareness
• Experience owning event strategy and conference presence, including sponsorships and speaking programmes
• Experience working alongside a sales or account management teams
• Strong cross-functional collaborator — comfortable working with sales, GTM, content, and research stakeholders
• Data-driven mindset with the ability to define, track, and optimise against meaningful metrics
• Excellent written and verbal communication skills, with the ability to adapt tone and content for sophisticated academic audiences