Senior Marketing Manager - Integrated Campaigns

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

The Senior Marketing Manager, Integrated Campaigns owns the end-to-end strategy and execution of integrated marketing campaigns that translate the corporate brand narrative, product roadmap, and quarterly business priorities into measurable pipeline impact.

This is a hands-on leadership role. You will both manage a small team and architect, execute, and optimize integrated campaigns across email, content syndication, webinars, sponsorships, and paid/owned channels. Success is defined by clarity of orchestration, speed to execution, and specific lead stage and pipeline coverage outcomes.

What You Will Do

Integrated Campaign Strategy & Orchestration

• Translate the corporate brand story, product roadmap, and quarterly themes into cohesive, multi-channel campaign strategies that drive demand.
• Design campaign narratives that connect positioning → content → channel execution → conversion paths.
• Build campaign frameworks that balance top-down strategy with bottom-up execution.

Campaign Execution

• Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels.
• Develop campaign calendars, briefs, messaging frameworks, and execution plans.
• Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification).

Content-Driven Demand Generation

• Lead integrated campaign content strategy in partnership with content and product marketing.
• Use performance data, audience insights, and funnel metrics to inform what content to create, how it’s packaged, and where it’s distributed.
• Ensure content is built to convert—not just to inform—across the buyer journey.

Lifecycle, Email & Webinar Expertise

• Own campaign-driven lifecycle programs, including segmentation, nurture design, and behavioral triggers.
• Partner with lifecycle and operations teams to ensure clean execution in marketing automation platforms.
• Plan and execute webinar-centric campaigns as core demand drivers, from topic selection through post-event conversion.

People Management & Team Development

• Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality.
• Establish repeatable processes, playbooks, and standards for campaign planning, execution, and retrospectives.
• Balance delegation with hands-on contribution, stepping in where needed to drive outcomes.

Measurement, Optimization & Reporting

• Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates).
• Monitor performance across channels and make real-time optimizations to improve efficiency and impact.
• Deliver clear, data-backed readouts to marketing and revenue leadership.

About You

Experience

• 6+ years in B2B marketing with deep experience in integrated campaigns and demand generation.
• Prior experience managing a team.
• Proven ability to own campaigns from concept through execution and optimization.

Functional Expertise

• Strong hands-on experience with:
• Email and lifecycle marketing
• Webinar programs as demand drivers
• Integrated, multi-channel campaign execution
• Deep understanding of how content fuels demand across the funnel.

Skills

• Highly analytical; comfortable using data to guide content strategy, messaging, and campaign decisions.
• Strong project management skills with the ability to run multiple campaigns in parallel.
• Clear, concise communicator with the ability to align cross-functional teams.

What Success Looks Like

• Campaigns consistently launch on time, on message, and across channels.
• Clear linkage between brand narrative, product priorities, and campaign execution.
• Measurable improvements and attainment of lead volume, conversion rates, and pipeline contribution and coverage
• A well-run, high-output campaign team that combines autonomy with accountability.

The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle)$210,600—$263,200 USDTier 2 Pay Range (All other US Locations)$183,100—$228,900 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. 

Learn more here!