Strategy & Insights Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency is a fast-growing company that blends data science with creativity to deliver standout campaigns. They are seeking a Strategy & Insights Manager to bring data to life through storytelling, drive strategic growth for clients, and support innovation across internal products and marketing efforts.

Responsibilities:

• Market Intelligence
• Research platforms, brands, and verticals
• Use social listening tools (e.g., Infegy, Brandwatch) to uncover insights
• Identify cultural trends shaping content and influencer strategy
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Align creator ecosystems and platform behaviors with campaign goals
• Track how influencer content is indexed in AI and search
• Support initiatives around trendspotting and creator discovery using AI
• Work closely with Creative, New Business, Marketing, and Product teams
• Help evolve our internal research methods and reporting frameworks

Requirements:

• 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
• A strong writer and storyteller who brings clarity to complexity
• Curious, proactive, and scrappy—you love turning noise into signal
• Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
• Strong with Google Slides or PowerPoint
• Trend forecasting, creator discovery, or early-stage AI experience
• Experience at a startup or marketing-tech company