Liquid Death is a better for you beverage company that aims to make health and sustainability fun. The Sales Execution Manager will partner with distributors to maximize sales, manage local market execution, and engage key buyers to uncover growth opportunities for the brand.
Responsibilities:
- Collaborate with distributors on key sales activities such as "work withs," sales meeting kick-offs, and local chain wired selling initiatives
- Develop relationships with NA Brand Managers within local distributor partners (DP) and key account teams and inventory ordering team
- Benchmark and establish clear expectations for DP performance
- Create systems for DPs to drive KPI’s and brand revenue goals
- Analyze the distributor structure & making recommendations to the DP
- Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards
- Use VIP data to track distributor performance and support accurate purchase order forecasting
- Support the management of key performance indicators related to distributor sales growth and in-store execution
- Create accurate and timely forecasts for case volume, spending & profitability
- Lead training for Merchandiser(s) to enhance selling capabilities and market readiness
- Manage training programs for merchandisers to ensure effective product placement and promotional execution
- Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging
Requirements:
- Bachelor's Degree preferred or equivalent in Business or Sales Marketing
- 4+ years of relatable Regional Sales Management, Territory Sales, or Distributor Partner Management experience within the Beverage and Distributor Sales Environment where strategic planning (to include KPI tracking, market analysis, and using data-driven insights) to identify growth opportunities were critical to success required
- 2+ years of experience in the Chicago or Wisconsin market in the beverage industry / CPG strongly preferred
- 2+ years of experience displaying leadership skills required
- Proficiency working in VIP, Karma, Excel, PowerPoint required
- Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
- Up to 40% field based travel with some overnight stays required
- Willingness to meet the high field based travel needs of the role: 70% of customer visits are in the Chicago area
- 30% of customer base is within a 2 to 4 hour drive in Illinois and Wisconsin (which may require some overnight stays)
- Ability to stand in store and sit in a vehicle for extended periods of time
- Ability to carry equipment and product up to 50 lbs
- Strong capability in data analysis and reporting preferred (IRI, and Nielsen)
- Strong presentation skills (both written and verbal communication skills, with the ability to deliver engaging, clear presentations to diverse audiences)