Product Marketing Manager, Loyalty and Retention

First Connect Insurance Services is a digital platform providing independent insurance agents access to top US carriers. The Product Marketing Manager, Loyalty and Retention is responsible for designing, delivering, and optimizing agency loyalty and retention programs to enhance customer lifetime value and brand differentiation.

Responsibilities:

• Own the overarching loyalty program strategy and execution; incorporate existing First Connect programs into a holistic program that clearly defines how agents can maximize their earnings and growth at every stage of their tenure
• Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition
• Own end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes
• Partner with product and UX teams to create in-portal experiences that make our programs easy to understand, easy to participate in, and easy to see progress and success
• Plan and execute cross-channel marketing campaigns to increase program participation, strengthen advocacy, and support growth
• Analyze data, retention trends, and program performance to generate insights, refine strategy, and improve overall success
• Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights
• Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts

Requirements:

• Minimum of 5 years of experience in product/program marketing with specific expertise in customer loyalty, rewards, and retention programs
• Proven success in building, scaling, and optimizing customer programs that strengthen customer loyalty and support acquisition goals
• Ability to collaborate with cross-functional teams, drive alignment, and inspire collaboration to deliver complex programs on time and within scope
• Experience partnering with Product Managers and UX designers to create customer-centric digital experiences
• Ability to develop high-level program positioning and messaging frameworks
• Excellent storytelling and copywriting skills
• Strong communication and project management skills
• High EQ and a proven ability to work collaboratively in a fast-paced, high-growth environment
• Bachelor's degree in marketing, business, or communications