Product Marketing Manager

Canopy Connect is building the infrastructure that powers best-in-class insurance experiences. As a Product Marketing Manager, you will be the key link between our product’s technical features and our customers’ business needs, focusing on building messaging frameworks, launch plans, and sales enablement tools.

Responsibilities:

• Positioning and Messaging: Develop clear, concise, and differentiated messaging for our products and features that resonates with our various personas
• Cross-functional Partnership: Partner with peers in Product and Sales to identify what materials are needed for upcoming launches and feature updates
• Framework Development: Establish new templates and frameworks for how we communicate product value (e.g., creating the first "standard" sales deck or feature release email template)
• Launch Execution: Support the Go-To-Market (GTM) process by building out campaign assets for new products and features
• Sales Enablement: Create and maintain the library of sales collateral, ensuring our sales team has the most up-to-date talk tracks and one-pagers
• Website & Content Support: Update product pages on the website, create emails, and work with the senior content marketing manager to ensure our blog and social channels reflect the latest product value props
• Competitive Analysis: Conduct regular research on competitors and provide the team with "battle cards" or summary reports on how we differentiate
• Workstream Ownership: Take general direction from the Marketing Lead to execute product marketing initiatives from start to finish
• Teamwork Makes the Dream Work: We are a small team and we are all expected to contribute across the company as needed. We’re helpful and lend our knowledge, skills, ability, and labor for the greater good

Requirements:

• Proactive communicator who can translate technical 'how' into business 'whys.'
• Demonstrated competency in Product Messaging: translating features into benefits
• Demonstrated competency in Sales Enablement: building presentations, one-pagers, and talk tracks
• Demonstrated competency in Campaign Execution: building out new campaigns that haven't been done before
• Demonstrated competency in Market Research: conducting competitive audits and customer interviews
• Demonstrated competency in Project Management: owning your workstream and those that impact it to move projects to completion
• Experience with Hubspot & Webflow: creating and updating website pages, workflows, and campaigns
• Experience with AI Prompt Engineering: using AI as a thought partner and to multiply the speed and quality of your research and output
• Ability to develop clear, concise, and differentiated messaging for products and features that resonates with various personas
• Ability to partner with peers in Product and Sales to identify what materials are needed for upcoming launches and feature updates
• Ability to establish new templates and frameworks for how to communicate product value
• Ability to support the Go-To-Market (GTM) process by building out campaign assets for new products and features
• Ability to create and maintain the library of sales collateral, ensuring the sales team has the most up-to-date talk tracks and one-pagers
• Ability to update product pages on the website, create emails, and work with the senior content marketing manager
• Ability to conduct regular research on competitors and provide the team with 'battle cards' or summary reports
• Ability to take general direction from the Marketing Lead to execute product marketing initiatives from start to finish
• Willingness to contribute across the company as needed