Station A is a technology company reimagining how clean energy is bought and sold. They are seeking a Marketing Manager to build and scale their marketing engine, focusing on educating the market and supporting complex deal cycles. This role involves creating compelling narratives, managing demand generation, and coordinating marketing efforts with partners.
Responsibilities:
- Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations
- Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales
- Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution
- Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives
- Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions