Marketing Manager

Station A is a technology company reimagining how clean energy is bought and sold. They are seeking a Marketing Manager to build and scale their marketing engine, focusing on educating the market and supporting complex deal cycles. This role involves creating compelling narratives, managing demand generation, and coordinating marketing efforts with partners.

Responsibilities:

• Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations
• Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales
• Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution
• Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives
• Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions

Requirements:

• 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
• Deep proficiency with HubSpot for marketing (not just email blasts)
• Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
• Experience marketing to enterprise or multi-stakeholder buyers (e.g. commercial real estate, infrastructure, energy, or similar industries)
• Strong writer with the ability to explain complex topics clearly and confidently
• Experience owning an editorial calendar and shipping content consistently
• Comfort working cross-functionally with sales, product, and leadership
• Data-literate and comfortable tying marketing work to business outcomes
• Experience with product marketing and category creation
• Ability to turn raw data into insights and narratives
• Prior experience in a high-growth startup environment