Growth Marketing Lead

Warp is a fast-growing startup focused on redefining developer tools through their platform for Agentic Development. They are seeking a Lead, Growth Marketing to drive their self-serve business and enterprise pipeline through strategic marketing initiatives and experimentation across various digital channels.

Responsibilities:

• Act as the marketing owner for Warp’s self-serve business. Define the acquisition strategy across channels, partner with Growth Product on activation and monetization experiments, and identify the highest-leverage opportunities to drive signups, upgrades, and self-serve revenue
• Lead paid acquisition from strategy through execution — channel mix, audience targeting, creative testing, budget allocation. Optimize CAC, payback, and channel ROI through rapid iteration across both self-serve and enterprise motions
• Build and scale demand gen programs that drive qualified pipeline for Warp’s enterprise business. Design ABM campaigns, targeted digital acquisition, and nurture programs that convert developer adoption into team and enterprise revenue. Partner with Sales and GTM to align on pipeline goals, lead quality, and conversion metrics
• Own Warp.dev as a growth surface — homepage, landing pages, product pages. Lead testing and experimentation with Product and Design to improve discoverability, conversion, and activation
• Drive organic acquisition through technical SEO and structured content. Build Warp’s visibility in AI-driven discovery surfaces — ChatGPT, Perplexity, Gemini — where developers are increasingly starting their tool searches
• Define growth KPIs across the funnel. Build dashboards, run forecasts, and surface insights that drive decisions. Foster a test-and-learn culture with tight feedback loops and rapid iteration
• Work closely with Product, Engineering, Data, and GTM. This role sits at the intersection of marketing and product — you’ll need to be as comfortable in a data review as you are in a campaign brief

Requirements:

• 8+ years in growth, digital, or performance marketing - ideally in a PLG or developer-first SaaS environment
• Proven track record scaling self-serve acquisition, activation, and monetization
• Deep experience with paid acquisition, SEO, and website conversion optimization
• Strong analytical chops - attribution, funnel modeling, cohort analysis, experimentation frameworks
• Comfortable partnering directly with Product, Engineering, and Data teams
• You've operated in high-growth environments where the playbook wasn't handed to you
• Experience marketing to developers or technical audiences
• Familiarity with the AI development ecosystem, developer tools, or adjacent spaces
• Early experimentation with AI-driven discovery channels
• You've written code, shipped a side project, or just genuinely love dev tools