Key skills
AI LeadershipMarketing TechnologyTechnical ImplementationB2B ExperienceAccount Based ApproachStakeholder ManagementTechnology ExpertiseAIClaudeAgenticNew RelicSaaSSalesforceProblem SolvingCollaboration
About this role
New Relic is a global team of innovators dedicated to shaping the future of observability. They are seeking a Director, Marketing Engineering & AI to lead the transition to AI-forward tooling and workflows, oversee campaign operations, and improve marketing results through technology and collaboration. This role requires a strategic leader who can manage a technical marketing team and drive organizational change.
Responsibilities:
- Oversee the technical execution of campaign operations to support key marketing team initiatives and drive measurable results
- Evaluate and identify opportunities to use AI and emerging technologies to improve marketing results
- Lead the transition to AI-forward workflows to increase scale and efficiency
- Manage a team of technical marketers through problem solving in service of delivering business requirements and amazing prospect and customer experiences
- Partner with stakeholders across the company to ensure a seamless and excellent experience for both prospects and customers
- Partner with technology teams across the business to acquire, deploy, and maintain key marketing systems, ensuring they are integrated and optimized for revenue growth and business profitability
Requirements:
- 8-10+ years of experience in marketing technology and marketing campaign operations
- Proven track record in a B2B enterprise technology or SaaS environment
- Demonstrated experience transitioning operations and B2B marketing teams to AI-forward tooling and workflows using Claude and/or other AI tools
- Demonstrated success with ABM including (but not limited to) account scoring and modern account forward tools and marketing tactics
- Proven success in leading technical teams through complex implementations and driving broad organizational adoption
- Exceptional ability to collaborate with and influence stakeholders inside and outside of marketing
- Hands-on experience with key technologies such as Marketo, Salesforce, and AI-driven marketing tools
- Degree in business, marketing, (BS/BA) or equivalent experience
- Experience with Claude (Cowork, Code, etc) and other workflow or agentic AI tools
- Experience in a high-growth digital marketing environment
- Experience with product led growth and self service
- Experience driving revenue and retention within a large enterprise customer base
- Masters/MBA