Product Marketing Manager

Raisin is the world's leading platform for savings and investment products, connecting consumers with banks in the EU, the UK, and the US. They are seeking a strategic and creative Product Marketing Manager to develop and optimize messaging across key customer touch points to improve user onboarding and drive customer engagement and retention.

Responsibilities:

• Develop clear and compelling product messaging that resonates with key customer segments and supports Raisin’s growth and retention goals
• Own the copy and content for product-related marketing materials across channels, including website landing pages, onboarding flows, lifecycle emails, performance marketing ads, FAQs, and in-app messaging
• Collaborate with Marketing, Creative and Product teams to ensure messaging is consistent and supports a seamless, high-conversion customer journey
• Partner with performance and lifecycle teams to run A/B tests on messaging and creative across web and email - using results to inform copy direction and optimize funnel performance
• Translate complex product features and financial concepts into simple, benefit-driven language for a consumer audience
• Track and analyze the performance of messaging and content across channels using key KPIs (e.g., CTR, CVR, activation, retention), and make data-informed recommendations for iteration and improvement
• Help develop and execute go-to-market content strategies for new product features, launches, and growth initiatives
• Contribute to customer research and insights gathering to inform messaging direction and deepen audience understanding

Requirements:

• Bachelor's degree in Economics, Business, Marketing, Communications or related field
• 5+ years of experience in product marketing and/or content marketing - ideally within fintech, financial services, or a digital-first B2C product
• Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling language
• Experience creating content with AI to align blog and website messaging with intent, conversion and engagement
• Comfortable working with digital marketing tools, CMS platforms, and analytics dashboards
• Excellent project management skills, with a track record of juggling multiple deadlines and stakeholders
• Strong communicator and collaborator, experienced in cross-functional team environments
• Analytical mindset with the ability to interpret performance data and apply insights to improve messaging
• Hands-on experience with CMS platforms like Contentstack