Senior Marketing Manager, Strategic Customers

BD is one of the largest global medical technology companies in the world, dedicated to advancing health through innovative solutions. They are seeking a dynamic Senior Marketing Manager to drive growth among strategic customers through targeted Account-Based Marketing strategies and cross-functional collaboration.

Responsibilities:

• Partner with sales leaders to develop and execute targeted ABM strategies for priority IDNs and enterprise-level customers
• Align engagement plans to complex buying committees and executive stakeholders
• Activate tailored campaigns in collaboration with digital and product marketing teams
• Support executive briefings, customer workshops, and national industry events
• Support scalable programs that reinforce our strategic partnership across health systems
• Help articulate and communicate measurable business impact to customer stakeholders
• Capture insights and successes to strengthen enterprise growth strategies
• Serve as a strategic marketing partner and thought partner to sales executives to win despite large, complex deal cycles
• Collaborate closely with product marketing and digital teams to align messaging and activation
• Bring field insights back to the organization to sharpen positioning and competitive readiness

Requirements:

• Bachelor's Degree
• A minimum of 7+ years of combined experience in commercial marketing and sales within the healthcare industry
• Strong experience with IDNs, GPOs, and the U.S. healthcare ecosystem
• Experience supporting enterprise sales processes and mapping complex buyer journeys
• Working knowledge of Challenger sales and marketing principles
• Exceptional cross-functional collaboration skills and executive presence
• Demonstrated ability to operate effectively in ambiguous or rapidly changing situations
• Comfortable operating in a field-based role with at least 40% travel
• Master's Degree
• Experience working in a global matrix environment