Account Manager, Affiliate/Influencer Marketing (Crypto)

Acceleration Partners is a leader in the partner marketing landscape, seeking an Account Manager for Affiliate/Influencer Marketing in the crypto space. The role involves managing client relationships, developing and executing influencer program strategies, and optimizing campaign performance to meet client goals.

Responsibilities:

• Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives
• Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets
• Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met
• Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities
• Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible
• Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate
• Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way
• Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating
• Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise
• Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals
• Performs robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients
• Well-versed at conducting analysis across upper-funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid-to-lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full-funnel view of program outcomes and value derived from partnerships
• Able to educate clients across all these areas as well, if needed
• Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI)
• Negotiates longer-term media packages with creators and manages fixed fee-based investments on behalf of clients when necessary
• Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments
• Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel
• Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives
• Has full grasp of each client’s scope of work, delivering what is due under terms, and strategically pushing back when required
• Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve

Requirements:

• 4+ years' experience in KOL or affiliate/influencer marketing in crypto/finance, or 4+ years' experience in KOL or affiliate/influencer marketing with a strong interest in the crypto/finance space
• Strong understanding of how influencer and affiliate marketing can work together, with creativity and persistence to pursue unconventional partnerships
• Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc
• Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
• Working knowledge of attribution in digital marketing
• Bachelor's degree or equivalent work experience
• Ability to travel up to 15%
• Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required