Enterprise Product Marketing Manager

iBusiness Funding is a software and lender service provider specializing in small business lending, and they are seeking a Senior Manager of Enterprise Product Marketing. This role involves executing go-to-market strategies, positioning AI-powered solutions, and ensuring products meet enterprise needs through cross-functional collaboration.

Responsibilities:

• Define enterprise product positioning, messaging, and value propositions
• Define go-to-market strategy for new product launches and major feature releases
• Develop sales enablement tools including decks, one-pagers, case studies, and competitive materials
• Conduct market, customer, and competitive research to inform strategy
• Act as the voice of the customer to influence product direction
• Develop thought leadership and product-driven content for industry publications, trade media, and analyst briefings to reinforce market credibility and category leadership
• Partner with PR and communications teams to define narratives that showcase product innovation, customer outcomes, and industry impact
• Define and execute strategy for conference participation, including speaking submissions, panels, roundtables, and executive thought leadership opportunities
• Identify and position product and company leaders as subject-matter experts for industry events, webinars, and virtual forums
• Create supporting content for speaking engagements, including presentations, talking points, demos, and post-event amplification

Requirements:

• 7+ years of experience in product marketing or enterprise marketing within high-growth SaaS, fintech, or enterprise technology companies
• Proven success launching and scaling enterprise-grade products with complex value propositions and multi-stakeholder buying processes
• Experience supporting enterprise and partner-led go-to-market motions, including longer sales cycles and account-based strategies
• Strong understanding of enterprise buyer personas, decision-making frameworks, and value-based selling
• Demonstrated ability to translate complex technical and AI-driven capabilities into clear, compelling customer value
• Experience collaborating closely with Product Management, Engineering, Sales, and Marketing leadership
• Strong competitive intelligence, market research, and analytical skills
• Exceptional written and verbal communication skills, with experience creating executive- and customer-facing materials
• Fintech, Lendtech, or financial services technology experience preferred, but not essential