Product Marketing Manager

Dentsu is hiring for a Product Marketing Manager; a hands-on marketer who can craft clear narratives, drive adoption, and partner closely with Product, Sales, and Growth. This role involves developing and executing GTM strategies, conducting market research, and collaborating with cross-functional teams to align product and marketing strategies.

Responsibilities:

• Develop sharp, differentiated product positioning and messaging for enterprise financial and fintech audiences
• Lead GTM planning and execution for launches and major product milestones
• Conduct market, customer, and competitive research to inform product and commercial strategy
• Build high-quality sales enablement materials (decks, one-pagers, battlecards, comparisons)
• Partner with Product and Sales on adoption, activation, and growth initiatives
• Define clear launch objectives, track performance, and run post-launch retros with a bias for continuous improvement

Requirements:

• Has 4+ years in product marketing (product management background also welcome)
• Brings fintech or adjacent industry experience; B2B PMM is a strong plus
• Demonstrates solid PMM fundamentals, positioning, messaging, research, launches, adoption
• Communicates with exceptional clarity, both written and verbal
• Shows structured thinking, high aptitude, and a strong bias to action
• Thrives in project ownership and cross-functional execution
• Uses AI tools to accelerate research, content creation, and workflows