Senior Product Marketing Manager

CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work. The Senior Product Marketing Manager will translate product value into clear positioning and messaging, improve conversion and expansion, and lead product launches while collaborating with cross-functional teams.

Responsibilities:

• Own positioning & messaging: define the “why us,” sharpen differentiation, and keep the story consistent across web, product, docs, campaigns, and field assets
• Be the voice of the customer: deeply understand segments and buyer journeys; use interviews, win/loss, and field insights to identify what drives conversion; build usable personas and value frameworks
• Product Launch: lead launches and align Product, Growth, Sales, CS, Marketing, RevOps, and Partners through crisp cadences and clear success metrics
• Enable: Deliver high-impact internal and external assets (decks, demos, briefs, ROI stories, battlecards, FAQs)
• Operate with data + AI: define and track funnel KPIs, use analytics + qualitative signal to prioritize, and use AI daily to accelerate research, synthesis, and message testing

Requirements:

• 4+ years in B2B SaaS product marketing, owning positioning and launches for a product area
• Strong customer insight skills across interviews, win/loss, and field input
• Proven ability to partner cross-functionally and deliver GTM plans on time
• Excellent storyteller who creates clear messaging for technical and executive audiences
• Demonstrated funnel impact in a defined area (activation, conversion, retention, or expansion)
• Comfortable using analytics to prioritize and measure GTM effectiveness
• Self-starter who ships high-quality assets and programs in fast-moving environments
• Hands-on with AI tools to speed research, synthesis, and content development
• Experience marketing technical products (APIs, workflows, data, security, dev tools, IT systems) to both practitioners and execs
• Familiarity with enterprise buying motions, longer sales cycles, and multi-stakeholder procurement
• Experience building GTM foundations in earlier-stage or high-growth environments