Growth Marketing Manager - PLG

Applicantz is hiring a Growth Marketing Manager to drive product-led growth (PLG) and monetization for a global SaaS leader’s SMB eCommerce business. This high-impact role involves owning the growth funnel, designing experimentation programs, and leveraging AI to scale growth.

Responsibilities:

• Own and optimize the end-to-end growth funnel (activation → expansion → monetization)
• Design and execute structured experimentation programs (A/B, multivariate, rapid testing)
• Translate product usage data & behavioral signals into growth hypotheses
• Drive trial-to-paid conversion, upsell, and expansion strategies
• Partner with Product, Analytics, and Lifecycle teams to strengthen PQL motion
• Build dashboards and frameworks to track conversion, retention, and revenue impact
• Leverage AI tools and workflows to accelerate experimentation and personalization
• Lead cross-functional initiatives with strong ownership and accountability

Requirements:

• Proven ownership of a full experimentation program (not just running tests)
• Strong experience in PLG SaaS environments (activation + expansion focus)
• Hands-on work with product usage data to drive growth decisions
• Demonstrated bias for action in fast-moving, imperfect data environments
• 5+ years in Growth / Lifecycle / Digital Marketing (SaaS or eCommerce)
• Strong analytical mindset with experimentation experience
• Experience working cross-functionally with Product & Analytics teams
• Familiarity with PLG and lifecycle marketing strategies
• Experience with PQL frameworks
• Tools like Amplitude, Mixpanel, Optimizely, Adobe Analytics
• Experience in SMB / self-serve SaaS models
• Exposure to AI-powered workflows, automation, or personalization