Develop and implement comprehensive marketing strategies tailored to the North American data center market.
Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals.
Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts.
Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization.
Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers.
Develop and execute PR plans to enhance brand image and reputation.
Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media.
Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance.
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or related field
5+ years in marketing with a focus on B2B technology or data center solutions.
Proficiency in Google Ads, Google Merchant Center, Google Tag Manager, social media marketing tools, analytics platforms (e.g., Google Analytics), and content management systems (e.g., WordPress, Magento).
Basic understanding of HTML/CSS.
Proven experience conducting market research and competitive analysis specifically for the North American market.
Expertise in social media strategy, content creation, and analysis, including using social media analytics tools to drive engagement and optimize performance.
Excellent written and verbal communication skills, analytical thinking, project management abilities.