Key skills
Customer MarketingDiagnosticsMedical DevicesAnimal HealthCustomer EngagementSales CollaborationMarket AnalysisCustomer SegmentationPerformance MeasurementProject ManagementCommunicationCollaborationSales
About this role
Zoetis is a leader in animal health, and they are seeking a US Customer Marketing Senior Manager for Global Diagnostics. This role is responsible for executing customer-focused marketing initiatives within the West US market, developing strategies for customer acquisition, retention, and engagement to ensure a strong market presence.
Responsibilities:
- Market-Specific Strategy: Develop and execute customer marketing strategies tailored to the US region ($150 million in revenue)
- Customer Acquisition & Retention: Lead initiatives to attract new customers and enhance retention through targeted programs
- Sales Team Collaboration: Work closely with sales teams to ensure marketing initiatives effectively support field execution
- Demand Generation: Drive demand generation campaigns, including digital marketing, events, and targeted outreach
- Customer Insights & Segmentation: Conduct customer research and segmentation to optimize marketing initiatives
- Marketing Program Execution: Implement marketing programs that drive engagement, utilization, and loyalty
- Performance Measurement: Monitor and analyze marketing performance to refine strategies and maximize impact
- Cross-Functional Collaboration: Partner with portfolio marketing, finance, and operations to align marketing activities with business objectives
Requirements:
- Bachelor's degree in Business, Marketing, Life Sciences, or related field
- 12+ years of sales and/or marketing experience in diagnostics, medical devices, or animal health, with a strong background in customer engagement
- Proven ability to develop and execute marketing programs centered on customer needs
- Strong track record of working closely with sales teams to drive commercial success
- Experience in market analysis, customer segmentation, and performance measurement
- Excellent communication skills with the ability to engage internal and external stakeholders
- Strong ability to manage multiple marketing initiatives and execute effectively
- MBA