Senior Product Marketing Manager

Fieldguide is a remote-first company focused on enhancing trust in global commerce and capital markets through automation in assurance and audit practices. They are looking for a Senior Product Marketing Manager to shape product messaging, support the sales team, and develop demand generation content, leveraging a strong background in B2B SaaS marketing.

Responsibilities:

• Have a clear understanding of ICP, customer pain points
• Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops)
• Translate product capabilities into clear customer benefits and outcomes
• Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging
• Develop competitive differentiation and category-level storytelling
• Partner with Product to scope launches (tiers, goals, success metrics)
• Build and execute GTM plans including internal enablement, external messaging, and customer comms
• Coordinate cross-functional execution across Product, Sales, Marketing, and CS
• Ensure launches drive awareness, adoption, and measurable impact
• Equip the sales team with the tools and resources they need to effectively sell our products
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
• Drive pricing and ROI strategy and enablement for the sales team
• Train sales teams on product features, benefits, and how to effectively sell the product
• Deeply understand customer needs, jobs-to-be-done, and buying triggers
• Conduct customer interviews, win/loss analysis, and market research
• Synthesize insights into actionable recommendations for Product and GTM
• Track industry trends in audit, assurance, advisory, and compliance

Requirements:

• 5+ years of product marketing experience at leading AI or B2B enterprise software organizations
• Proven track record of developing and executing successful product marketing strategies
• Storyteller with excellent written and verbal communication skills
• Proficiency with Google Slides/PowerPoint for creating presentations and sales collateral
• A self-starter who is comfortable with both defining and executing product marketing strategy from beginning to end
• Industry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standards
• Prior experience marketing to accounting or other professional services firms is preferred
• Experience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performance
• Proficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content