Field Marketing - Associate Manager - Commercial

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Associate Manager, Field Marketing will lead and support a variety of marketing programs, focusing on customer retention, demand generation, and digital marketing initiatives.

Responsibilities:

• Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
• Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
• Demonstrate excellent project management skills and execute integrated campaigns from start to finish
• Write compelling email, landing page, and social media copy that leads with customer voice and value
• Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
• Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
• Contribute to planning cycles by bringing recommendations based on results
• Assist with weekly, monthly, and annual campaign reporting and metrics
• Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

Requirements:

• 2+ years of relevant B2B software marketing experience with a proven ability to excel in a fast-paced environment
• Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
• Experience project managing and executing marketing campaigns
• Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
• Detail-oriented, data-driven, and willing to dig in to get things done
• Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
• Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising
• Experience in a high-growth software or technology company
• Advanced Excel skills for data analysis
• Experience with account-based marketing programs
• Experience using Asana, or a similar tool, for project management