Autodesk is seeking an innovative Growth Specialist to help scale and activate their free user tier across various audiences. This role focuses on driving sustainable, high-quality free-user growth through product-led distribution and community engagement, partnering closely with various teams to support long-term adoption and monetization.
Responsibilities:
- Support execution of free‑user growth initiatives across Freemium, Viewer, Education, and Community segments
- Contribute to planning and forecasting free‑tier growth targets aligned with broader product adoption and ecosystem objectives
- Help define and measure success metrics for free‑user growth, activation, and engagement across segments
- Support experimentation with new free‑tier programs, distribution tactics, and ecosystem partnerships in collaboration with senior growth leaders
- Assist in evaluating new channels and community‑driven initiatives that expand reach and increase engagement
- Stay current on trends in education, community‑led growth, and product‑led distribution to inform growth strategy
- Support growth of Viewer and read‑only experiences by improving discoverability, onboarding, and activation pathways
- Partner with Education teams to scale student, educator, and academic programs that drive long‑term product familiarity and adoption
- Collaborate with Community teams to increase participation through forums, learning content, events, and advocacy programs
- Help identify key moments where free users transition from awareness to meaningful product engagement
- Analyze free‑user journeys end‑to‑end (visit → sign‑up → onboarding → engagement) to identify friction, drop‑offs, and growth opportunities
- Use experimentation and qualitative insights to test and improve activation, engagement, and retention
- Partner with Analytics to ensure accurate tracking, reporting, and interpretation of free‑tier growth metrics
- Monitor and report on key performance indicators such as sign‑ups, activation, engagement, retention, and segment growth
- Prepare clear updates and insights that highlight what’s driving free‑user growth and where opportunities remain
- Share learnings and recommendations to inform future growth initiatives and roadmap prioritization
Requirements:
- Bachelor's degree in Marketing, Business, Education, Analytics, or a related field (or equivalent practical experience)
- 5+ years of experience in growth, community, education programs, product marketing, or ecosystem‑focused roles
- Experience supporting user growth, engagement, or activation initiatives for SaaS or digital products
- Strong analytical skills with experience using product or marketing analytics tools
- Experience working with free‑tier, Viewer, Education, or Community user segments
- Familiarity with product‑led growth, community‑led growth, or education‑based adoption models
- Ability to design, support, and evaluate experiments focused on activation, engagement, and retention rather than paid acquisition
- Experience using analytics platforms to evaluate user behavior and performance
- Working knowledge of experimentation frameworks, cohort analysis, and funnel diagnostics
- Exposure to lifecycle or engagement tooling such as in‑app messaging, email, or learning platforms
- Strong cross‑functional collaboration skills with Product, Design, Education, Community, and Analytics partners
- Clear written and verbal communication skills when sharing insights, learnings, and program outcomes
- Curiosity and rigor in understanding how users discover, learn, and engage with products organically