Free User Growth Manager

Autodesk is seeking an innovative Growth Specialist to help scale and activate their free user tier across various audiences. This role focuses on driving sustainable, high-quality free-user growth through product-led distribution and community engagement, partnering closely with various teams to support long-term adoption and monetization.

Responsibilities:

• Support execution of free‑user growth initiatives across Freemium, Viewer, Education, and Community segments
• Contribute to planning and forecasting free‑tier growth targets aligned with broader product adoption and ecosystem objectives
• Help define and measure success metrics for free‑user growth, activation, and engagement across segments
• Support experimentation with new free‑tier programs, distribution tactics, and ecosystem partnerships in collaboration with senior growth leaders
• Assist in evaluating new channels and community‑driven initiatives that expand reach and increase engagement
• Stay current on trends in education, community‑led growth, and product‑led distribution to inform growth strategy
• Support growth of Viewer and read‑only experiences by improving discoverability, onboarding, and activation pathways
• Partner with Education teams to scale student, educator, and academic programs that drive long‑term product familiarity and adoption
• Collaborate with Community teams to increase participation through forums, learning content, events, and advocacy programs
• Help identify key moments where free users transition from awareness to meaningful product engagement
• Analyze free‑user journeys end‑to‑end (visit → sign‑up → onboarding → engagement) to identify friction, drop‑offs, and growth opportunities
• Use experimentation and qualitative insights to test and improve activation, engagement, and retention
• Partner with Analytics to ensure accurate tracking, reporting, and interpretation of free‑tier growth metrics
• Monitor and report on key performance indicators such as sign‑ups, activation, engagement, retention, and segment growth
• Prepare clear updates and insights that highlight what’s driving free‑user growth and where opportunities remain
• Share learnings and recommendations to inform future growth initiatives and roadmap prioritization

Requirements:

• Bachelor's degree in Marketing, Business, Education, Analytics, or a related field (or equivalent practical experience)
• 5+ years of experience in growth, community, education programs, product marketing, or ecosystem‑focused roles
• Experience supporting user growth, engagement, or activation initiatives for SaaS or digital products
• Strong analytical skills with experience using product or marketing analytics tools
• Experience working with free‑tier, Viewer, Education, or Community user segments
• Familiarity with product‑led growth, community‑led growth, or education‑based adoption models
• Ability to design, support, and evaluate experiments focused on activation, engagement, and retention rather than paid acquisition
• Experience using analytics platforms to evaluate user behavior and performance
• Working knowledge of experimentation frameworks, cohort analysis, and funnel diagnostics
• Exposure to lifecycle or engagement tooling such as in‑app messaging, email, or learning platforms
• Strong cross‑functional collaboration skills with Product, Design, Education, Community, and Analytics partners
• Clear written and verbal communication skills when sharing insights, learnings, and program outcomes
• Curiosity and rigor in understanding how users discover, learn, and engage with products organically