Senior Lifecycle Marketing Manager

Seesaw is a trusted platform serving 25 million educators, students, and families worldwide, dedicated to providing joyful learning experiences. The Senior Lifecycle Marketing Manager will oversee the development and execution of lifecycle campaigns, focusing on retention and engagement across multiple channels.

Responsibilities:

• Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product
• Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders
• Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators to drive retention and expansion
• Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention
• Use customer journey data to pilot A/B tests and personalization tactics that increase conversion
• Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates

Requirements:

• 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
• Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators
• Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences
• Ability to analyze data to improve metrics related to retention and expansion
• A deep interest in the K-5 education landscape
• Ability to collaborate seamlessly between Product (to build in-app triggers) and CX (to align on renewal and retention funnels and timing)
• Former classroom experience or a deep personal connection to the teaching profession