Senior Manager, Growth Marketing

Point is a company dedicated to making homeownership more valuable and accessible. As the Senior Manager of Growth Marketing, you will drive growth across digital marketing channels, manage campaign execution, and optimize performance through data-driven insights while collaborating with cross-functional teams.

Responsibilities:

• Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Programmatic, Online Video, and other relevant channels
• Ensure campaigns are properly configured and optimized for performance and ROI
• Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
• Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
• Use analytics tools to derive insights from campaign performance and provide regular reporting on results
• Ensure data accuracy and provide recommendations based on findings
• Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
• Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
• Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints

Requirements:

• 5+ years of hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Programmatic and Online Video
• Experience in consumer finance is a must
• Expertise in tools such as Google Ads, Trade Desk, and other platform-specific tools
• Ability to configure campaigns and use analytics platforms like Google Analytics
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes
• Detail-oriented and well-organized with a hard-working can-do attitude
• Structured thinker and strong communicator, both verbally and in writing