Product Marketing Manager

ScriptPro is a company focused on revolutionizing the pharmacy industry through innovative technology solutions. The Product Marketing Manager will lead go-to-market efforts for both new and established products, collaborating closely with various departments to drive customer acquisition and company growth.

Responsibilities:

• Develop Product Positioning & Messaging: Create clear, concise, and compelling product positioning and messaging that resonates with target audiences
• Go-to-Market Strategy: Lead go-to-market (GTM) planning, product launches, and campaigns, collaborating cross-functionally with internal teams and aligning efforts to ensure cohesive execution
• Customer & Market Insights: Work cross-functionally to gather customer feedback, market trends, and competitive intelligence, translating insights into actionable recommendations
• Customer Discovery: Lead the discovery process to analyze customer and market expectations, and market demand to help define strategies for new and existing products
• Sales Enablement: Work with marketing and technical teams to develop customer-ready materials, including product guides, pitch decks, case studies, and presentations, to help the sales team drive customer acquisition and retention
• Collaboration with Cross-Functional Teams: Work closely with Marketing, Sales, Customer Success, and Product teams to ensure consistent messaging, positioning, and customer experiences across all touchpoints
• Performance Measurement: Analyze the performance of programs, campaigns, and product launches, using data to optimize strategies and deliver results
• Perform other duties as assigned

Requirements:

• Bachelor's in Marketing, Communications, Business or related field
• 5+ years of Product Marketing experience within B2B companies, particularly those with complex buying processes
• Experience conducting market research and developing buyer personas to inform compelling messaging, with a strong ability to distill complex, technical products into clear, differentiated positioning and value propositions
• Ability to create and execute effective go-to-market (GTM) strategies, incorporating the perspectives of multiple stakeholders
• Exceptional written and oral communication, organization, and interpersonal skills
• Ability to use data to identify opportunities, inform decisions, and drive measurable results
• Willingness to travel up to 15% for conferences, trade shows, customer meetings, and visits to headquarters
• Demonstrated commitment to continuous learning and customer‑focused problem solving, with the ability to investigate, inquire, and iterate effectively
• Proven ability to excel in high‑velocity settings, maintaining focus and delivering results amid changing priorities
• Strong cross‑functional collaborator with the ability to influence, align, and partner effectively with diverse teams to achieve high‑quality outcomes
• Pharmacy or healthcare experience
• MS or MBA degree