Marketing Manager, Demand Generation (SaaS, Financial Institutions)

Continuous is a rapidly growing company focused on providing intelligent automation solutions for financial institutions. They are seeking a Marketing Manager, Demand Generation who will own the strategy and execution of demand generation initiatives, including events, customer marketing, and brand reinforcement, to drive predictable pipeline growth.

Responsibilities:

• Own the strategy and execution of our demand generation engine
• Create high-touch moments through events and webinars that deepen relationships and generate pipeline
• Deliver personalized experiences to target accounts through ABM programs
• Turn existing relationships into expansion opportunities with customer marketing initiatives
• Amplify efforts through paid advertising and email nurture campaigns
• Ensure Sales receives prospects who are genuinely ready to engage through lead scoring frameworks
• Deep-dive into Continuous' products, customers, and market
• Build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and leadership
• Assess current demand generation efforts and identify opportunities to strengthen our integrated approach
• Master the HubSpot, Salesforce, and marketing technology ecosystem
• Execute on core demand generation priorities, including events and webinar programs
• Develop the strategy framework, customer segmentation approach, and launch initial pilot campaigns for customer marketing
• Optimize lead scoring and qualification frameworks in HubSpot
• Launch targeted nurture campaigns across email and paid channels
• Establish baseline performance dashboards and reporting metrics for campaign effectiveness
• Drive predictable, scalable pipeline growth as a trusted demand generation expert
• Lead successful execution of quarterly events and webinar programs
• Establish customer marketing function as a critical growth lever
• Drive continuous optimization of campaigns based on data insights
• Reinforce the Continuous brand strategy post-rebrand through integrated campaigns

Requirements:

• Experience in demand generation marketing, particularly in a SaaS environment
• Proven track record of executing successful events and webinars
• Strong understanding of account-based marketing (ABM) strategies
• Experience in customer marketing and developing expansion opportunities
• Proficiency in using marketing technology tools such as HubSpot and Salesforce
• Ability to analyze data and metrics to optimize marketing performance
• Strong project management skills with the ability to manage multiple priorities
• Excellent communication and storytelling skills tailored to financial services executives
• Experience in creating and executing paid advertising and email nurture campaigns
• Ability to build relationships with key stakeholders across various departments
• Experience in the financial services industry
• Familiarity with GA4 and advanced analytics tools
• Experience in developing lead scoring frameworks
• Knowledge of customer segmentation strategies
• Experience in remote work environments