Product Marketing Manager

Zillow is a leading real estate platform that connects customers with home buying, selling, financing, and renting solutions. The Product Marketing Manager will shape partner engagement with Zillow’s products and lead cross-functional teams to develop effective go-to-market strategies that drive product adoption and business growth.

Responsibilities:

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
• Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
• Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
• Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
• Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
• Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
• Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

Requirements:

• 8+ years of product marketing experience, ideally supporting B2B products, programs, or platforms from early development through launch and growth
• Experience developing positioning, messaging, and value propositions that drive acquisition, adoption, and retention
• Demonstrated success aligning cross-functional teams around a shared strategy and helping bring complex work to market
• Strong research and analytical skills, with the ability to turn qualitative and quantitative inputs into actionable insights
• Excellent communication and project management skills, with the ability to influence across teams and levels
• A customer-centric, hypothesis-driven mindset and a thoughtful approach to strategy, execution, and collaboration
• Experience with loyalty marketing, advocacy programs, or related go-to-market strategies that strengthen partner engagement, retention, and long-term value
• Experience supporting products, partner programs, marketplaces, or service models with multiple stakeholder groups
• Experience working closely with product, sales, and operational teams to shape customer-facing strategies
• Familiarity with performance-driven or partner-facing business models
• Experience developing go-to-market plans for new product experiences, launches, or program changes