Performance Marketing Senior Manager

Homeaglow is a fast-growing, fully remote company in the home services space. They are seeking a Performance Marketing Senior Manager to own and optimize paid search channels, driving performance and measurable growth through data-driven insights and rigorous testing frameworks.

Responsibilities:

• Own and manage paid search channels including: Google Search, Demand Gen, and Performance Max
• Bing Paid Search
• Apple Search
• Bring paid search workstreams fully in‑house, managing and coordinating external agencies and contractors as needed
• Develop, launch, and optimize campaigns using data‑driven insights
• Conduct rigorous A/B testing, ensuring statistical significance and actionable conclusions
• Continuously analyze performance metrics to improve efficiency, CAC, and ROI
• Communicate results, learnings, and recommendations clearly and proactively, especially in writing
• Collaborate cross‑functionally to ensure paid media aligns with broader business objectives
• Maintain clean, organized processes for tracking, measuring, and reporting performance success

Requirements:

• 5+ years of hands‑on paid search experience
• Proven experience managing $1M+ in monthly paid search budgets
• Deep comfort working with numbers, analytics, and experimentation
• Strong attention to detail and a love for being in the weeds
• Highly tactical mindset—enjoys execution as much as strategy
• Organized, self‑directed, and effective in a fully remote environment
• Excellent written and verbal communication skills
• Strong understanding of analytics concepts including: Confidence intervals, Statistical significance, Experimental design and testing methodologies
• Experience with additional performance channels: YouTube / YouTube TV, CTV, Programmatic, Paid social
• Background in SaaS, two‑sided marketplaces, or home services
• Working knowledge of SQL or Python for deeper data analysis