Global Marketing Campaign Manager

MariaDB is a leading open-source database provider that supports a wide range of services used globally. The Global Marketing Campaign Manager will strategize, build, and execute integrated marketing campaigns aimed at driving pipeline, accelerating opportunities, and increasing revenue, with a focus on customer acquisition and retention.

Responsibilities:

• Develop and lead integrated, multi-channel marketing campaigns that directly support our core GTM plays (e.g., Oracle Migration, Community Conversion, Customer Upsell) within key enterprise and developer segments
• Own the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targets
• Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts
• Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personas
• Drive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channels
• Develop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunities
• Build nurture programs to convert our vibrant open-source community into enterprise customers
• Strategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scale
• Define campaign KPIs, track performance, and provide regular reporting and analysis to leadership
• Work cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supported
• Manage campaign budgets effectively to maximize ROI and pipeline generation
• Manage global webinars and email campaigns (commercial, enterprise, global)

Requirements:

• 5+ years of experience in B2B marketing, with at least 4 years in a global campaign management or demand generation role, preferably in the tech, infrastructure, SaaS, Software, Database, or open-source industry
• Demonstrable experience in building and executing integrated marketing campaigns that have successfully driven pipeline and revenue, aligned with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing)
• Hands-on experience developing and executing Account-Based Marketing (ABM) programs
• A clear understanding of the marketing funnel and how to apply different tactics at each stage
• Proficiency in digital marketing channels, including SEM/PPC, paid social, and retargeting
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). Proficient level of experience using Marketo and hands-on experience with Salesforce (SFDC)
• Strong analytical skills with the ability to analyze campaign data, interpret results, and make data-driven decisions
• Hands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI
• Expertise in data management, analytics, and optimizing campaign performance
• Must possess strong strategic planning and prioritization skills, capable of ensuring that tactics are secondary to strategy
• The ability to 'speak finance fluently' is essential for prosperity and computing the causal impact of investments
• Familiarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functions
• Deep understanding of customer behavior, pain points, and the ability to define a clear value proposition for diverse buyer roles
• Excellent communication and project management skills
• Proven ability to break down organizational silos and promote close alignment and data sharing between sales and marketing teams
• Experience with fine-tuning AI models with proprietary data for enhanced accuracy and competitive advantage
• Vertical experience in Financial Services, Telco, or Retail/eCommerce
• Database/open-source or infrastructure software background
• Experience developing and executing video content strategies, including producing engaging short-form videos, executive snippets, and product moments
• Experience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makers