Global Marketing Campaign Manager

MariaDB is a leading open-source database provider, supporting major services worldwide. As the Global Marketing Campaign Manager, you will strategize, build, and execute global marketing campaigns to drive pipeline and increase revenue, focusing on customer acquisition and retention through integrated marketing efforts.

Responsibilities:

• Develop and lead integrated, multi-channel marketing campaigns that directly support our core GTM plays (e.g., Oracle Migration, Community Conversion, Customer Upsell) within key enterprise and developer segments
• Own the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targets
• Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts
• Target the expanded B2B buying committee (including Finance, Operations, Legal, HR, and Cybersecurity specialists) and design seamless omnichannel experiences
• Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personas
• Identify content needs and create a content plan to support your campaigns (e.g., white papers, webinars, case studies, blog posts)
• Drive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channels
• Develop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunities
• Build nurture programs to convert our vibrant open-source community into enterprise customers
• Strategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scale
• Define campaign KPIs, track performance, and provide regular reporting and analysis to leadership
• Use data to optimize campaigns in real-time and inform future strategy
• Define and track success metrics tied to real business growth, employ multi-touch attribution models to report and communicate ROI/Value on Investment (VOI) metrics to senior leadership
• Work cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supported
• Manage campaign budgets effectively to maximize ROI and pipeline generation
• Manage global webinars and email campaigns (commercial, enterprise, global)

Requirements:

• 5+ years of experience in B2B marketing, with at least 4 years in a global campaign management or demand generation role, preferably in the tech, infrastructure, SaaS, Software, Database, or open-source industry
• Demonstrable experience in building and executing integrated marketing campaigns that have successfully driven pipeline and revenue, aligned with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing)
• Hands-on experience developing and executing Account-Based Marketing (ABM) programs
• A clear understanding of the marketing funnel and how to apply different tactics at each stage
• Proficiency in digital marketing channels, including SEM/PPC, paid social, and retargeting
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). Proficient level of experience using Marketo and hands-on experience with Salesforce (SFDC)
• Strong analytical skills with the ability to analyze campaign data, interpret results, and make data-driven decisions
• Hands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI
• Expertise in data management, analytics, and optimizing campaign performance
• Must possess strong strategic planning and prioritization skills, capable of ensuring that tactics are secondary to strategy
• The ability to 'speak finance fluently' is essential for prosperity and computing the causal impact of investments
• Familiarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functions
• Deep understanding of customer behavior, pain points, and the ability to define a clear value proposition for diverse buyer roles
• Excellent communication and project management skills
• Proven ability to break down organizational silos and promote close alignment and data sharing between sales and marketing teams
• Experience with fine-tuning AI models with proprietary data for enhanced accuracy and competitive advantage
• Vertical experience in Financial Services, Telco, or Retail/eCommerce
• Database/open-source or infrastructure software background
• Experience developing and executing video content strategies, including producing engaging short-form videos, executive snippets, and product moments
• Experience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makers