Manager, Retail Media & Shopper Marketing

Ejam Inc is a bootstrapped consumer products company that has successfully scaled multiple brands without outside capital. The Manager, Retail Media & Shopper Marketing will be responsible for executing full-funnel strategies across various advertising platforms, managing budgets, and ensuring alignment between digital media and in-store activations to drive measurable business outcomes.

Responsibilities:

• You are here to produce results—measurable, visible, tied to the P&L
• Every platform you manage, every campaign you launch, every dollar you allocate will be evaluated on what it actually delivered: incremental revenue, new customer acquisition, contribution margin improvement, market share gains
• You will set targets with the CMO, commit to them, and be held accountable for hitting them
• If something isn't working, you are expected to identify it, fix it, and communicate it—not wait for someone to notice
• Amazon Advertising. Full-funnel strategy and hands-on execution across Sponsored Ads (SP, SB, SD), Amazon DSP (display, video, OTT/CTV, Streaming TV, Prime Video Ads), and Amazon Marketing Cloud (AMC)
• You build campaigns, write AMC queries, configure audience segments, optimize bids, and analyze performance at the ASIN level
• You own the relationship between advertising spend and business outcomes—TACoS, organic rank, Subscribe & Save enrollment, NTB acquisition, branded search lift—not just ROAS
• Retail Media Networks. Strategy, execution, and budget management across Walmart Connect, Target Roundel, Instacart Ads, DoorDash Ads, ibotta, and Criteo Retail Media
• You understand the differences and allocate budget accordingly
• You evaluate emerging platforms and new ad formats as they launch and make the call on whether to test them
• Shopper Marketing Coordination. You are the bridge between digital retail media and in-store activation
• You plan the Roundel campaign to amplify it when sales has an endcap display going live at 500 Target stores
• You coordinate the Walmart Connect strategy with the sell-in timeline when a new SKU launches into Walmart
• You work directly with the VP of Sales to align retail media spend with joint business plans, promotional calendars, and retailer-specific programs
• You ensure that what's happening on the screen and what's happening in the store are part of the same plan
• Measurement & Reporting. You build the measurement framework connecting retail media performance to actual business outcomes across six-plus platforms
• You think beyond last-touch ROAS—you measure incrementality, isolate the lift that media actually caused versus what would have happened organically, and connect advertising data to P&L metrics (contribution margin, inventory velocity, market share)
• You own budget forecasting, monthly reconciliation, and performance reporting to leadership
• Process & Playbooks. You establish campaign naming conventions, budget governance, and performance review cadences across all platforms
• You create SOPs that document what works so the function can scale beyond you
• You monitor platform roadmaps and rapidly test new capabilities
• AI & Automation. You use AI tools to multiply your output as a solo operator
• You have built workflows that let one person do the work that used to require a team

Requirements:

• Have personally built and optimized campaigns in Amazon DSP, written AMC queries, and managed Sponsored Ads at the ASIN level. Not directed others—you've done the work yourself
• Have hands-on experience across at least two additional retail media networks (Walmart Connect, Target Roundel, Instacart, Criteo, or similar), and understand how their measurement, bidding, and audience models differ
• Come from CPG or consumer products, with a strong grasp of retail seasonality (Prime Day, Q4, back-to-school), product launches, and how media spend connects to sell-in windows and in-store velocity
• Prefer being a hands-on operator. You're not looking to manage a team—you want to be in-platform, building campaigns, analyzing performance, and solving problems directly
• Think beyond ROAS. You can explain incrementality, identify when a high-ROAS campaign shouldn't scale, and tie performance back to contribution margin and market share
• View digital and in-store as a single system. You plan media to support in-store activations, collaborate with sales, and think across the full shopper journey
• Use AI as a force multiplier in your day-to-day work—automating analysis, accelerating execution, and increasing your output without increasing headcount
• Manage budgets with discipline. You forecast, reconcile, reallocate based on performance, and communicate clearly to leadership
• Deliver measurable outcomes—not just activity. You can point to specific decisions and campaigns that drove revenue, margin, or market share—and back it up with data
• 4-6 years in digital advertising
• 3+ years hands-on with Amazon Sponsored Ads and Amazon DSP
• Experience across at least two additional retail media networks
• Background in CPG / consumer products (brand-side or multi-brand)
• Advanced Excel / Google Sheets
• Working knowledge of SQL (AMC experience preferred)
• Experience with BI tools (Sigma, Tableau, Looker, or similar)
• Experience at Amazon, an Amazon Ads partner (Pacvue, Skai, Intentwise, Flywheel), or a retail media network
• Amazon Ads certifications
• Certifications in Walmart Connect, Instacart, or The Trade Desk
• Shopper marketing experience (co-op, in-store activation, JBP coordination)
• CTV / streaming TV buying experience
• Familiarity with data infrastructure (BigQuery, Snowflake, dbt)