Growth Marketing Manager

vCluster is a venture-backed tech startup pioneering Kubernetes virtualization for the AI era. The Growth Marketing Manager will be responsible for designing and operating the content-to-pipeline system, managing strategic content distribution, and optimizing paid campaigns to drive growth and engagement.

Responsibilities:

• Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit
• Move beyond simple posting to master content distribution—ensuring our most important technical narratives are seen by the right stakeholders at the right time
• Manage and optimize LinkedIn paid campaigns with a ruthless focus on experimentation, precision targeting, and measurable pipeline impact
• Act as the strategic partner to our leadership team, translating their technical expertise into high-impact thought leadership and building a scalable advocacy program for the broader team
• Direct our video content strategy, working with external partners to transform live sessions and product demos into reusable, high-engagement assets
• Build a structured reporting framework that provides clear visibility into how social activity and paid spend drive traffic, engagement, and revenue

Requirements:

• Proven Experience: 4+ years in growth, performance, or content marketing, with a track record of scaling engagement and pipeline for technical B2B SaaS or infrastructure products
• Infrastructure Literacy: You can translate complex infrastructure concepts into compelling narratives that resonate with DevOps leaders and platform engineers
• Platform Mastery: You have an opinionated view on how to win on LinkedIn and other targeted channels. You understand how to navigate sentiment on Reddit and Hacker News
• Analytical Rigor: You measure success by quantifiable achievements—not just likes and shares. You use data to prove ROI and aren't afraid to pivot when an experiment fails
• AI-Native Workflow: You naturally integrate AI tools to automate routine distribution tasks, brainstorm creative copy at scale, and keep a lean team punching above its weight class
• Creative Direction: You have an eye for quality and the ability to lead agencies or freelancers to produce top-tier visual and video assets
• Infrastructure Roots: Background in developer tools, Kubernetes, or the AI Infrastructure ecosystem
• Growth Mindset: Experience navigating the transition from early-stage adoption to a predictable, market-leading growth engine
• Personal Presence: A strong personal LinkedIn or social presence that demonstrates an ability to build an audience and spark conversation