Principal Manager, Marketing Strategy

Zillow is a leading real estate platform in the U.S. seeking a Principal Manager for their Marketing Strategy team. This role involves strategic partnership with marketing leaders, focusing on analytics and strategy to drive growth and data-driven insights for Zillow Elevate.

Responsibilities:

• Lead strategic projects: Lead discrete, high-impact initiatives that blend strategy and analytics across the team's portfolio. Projects may include deep-dives on Elevate yield optimization and product opportunities, as well as broader Marketing topics such as audience segmentation or data-driven decisioning
• Drive Elevate growth strategy: Serve as the dedicated strategic partner for Zillow Elevate, providing always-on strategic support to deliver and refine the growth strategy. Partner with Elevate business leaders to ensure effective execution against near- and long-term vision, as well as proactively identify and resolve growth risks
• Deliver data-driven insights: Conduct hands-on qualitative and quantitative analyses to inform and validate opportunities, including growth modeling and external research. You will be expected to use data to pressure-test hypotheses and support your recommendations
• Cultivate strong relationships: Build effective working relationships with key leaders in Zillow Elevate and Marketing to shape recommendations with appropriate context, drive successful adoption, and deliver impact
• Craft clear communication: Synthesize recommendations into clear, concise, and compelling narratives for senior leadership to drive decision-making

Requirements:

• 10+ years of relevant experience, with 3+ years in strategy consulting, corporate strategy, or a dedicated strategy role within a business or technology organization
• Proven ability to deconstruct ambiguous business problems, develop structured frameworks, and connect recommendations to tangible business outcomes
• Analytically fluent—you are comfortable conducting analyses, building models, and interpreting data to drive recommendations
• Demonstrated ability to operate independently in an unstructured environment, managing multiple workstreams and stakeholders without constant oversight
• Expert at delivering clear concise communications and building executive-ready presentations that translate insights into actionable direction for senior stakeholders
• Familiarity with marketing or advertising is an added bonus
• MBA or Master's degree in a relevant field (e.g., Economics, Finance, Business Analytics) is preferred
• Working fluency in SQL is preferred; proficiency in Python or visualization tools (e.g., Tableau) is a nice-to-have