Trade & Field Marketing

Seremoni is a fast-growing seafood company looking for a Senior Trade and Field Marketing Manager to enhance brand visibility across retail and foodservice channels. The role involves planning and executing trade shows and events, collaborating with sales and marketing teams, and managing brand ambassadors to create impactful consumer experiences.

Responsibilities:

• Plan, produce, and execute trade shows, industry events, and conferences end-to-end from logistics to on-site execution
• Partner closely with the sales team to support all in-person showcases, tastings, and account-specific events, ensuring the brand shows up best-in-class, i.e. Seafood Expo North America, Barcelona Seafood Expo Global, National Restaurant Association Show, etc
• Collaborate with the marketing team on larger-scale consumer and industry awareness events, helping bring campaigns to life offline, i.e. Aspen Food & Wine, Pebble Beach Food & Wine, etc
• Develop and manage event and trade show toolkits, including signage, collateral, booth design, product storytelling
• Support retail and shopper marketing initiatives, including in-store activations, demos, merchandising, and promotional programs
• Hire and manage a crew of local freelance Brand Ambassadors who will support all trade/field events, educating on and serving Seremoni
• Set up field marketing training/education and ensure brand messaging is shared at all field/ trade touchpoints
• Own field marketing logistics including vendor coordination, shipping, inventory, and on-site setup
• Track performance and impact of trade and field initiatives, providing insights and recommendations to improve ROI
• Act as a brand steward in the field, ensuring consistency, quality, and a premium experience at every touchpoint