VP, OnePay Partner & Product Marketing

Synchrony is a leading financial services company, and they are seeking a VP of OnePay Partner & Product Marketing to drive product marketing strategy and partner marketing initiatives. This role involves managing marketing execution, developing value propositions, and ensuring campaign readiness to accelerate adoption and growth of the OnePay and Walmart credit program.

Responsibilities:

• Manage strategic planning processes to support critical prioritization and execution of marketing initiatives
• Drive key strategies across the finish line, partnering with client and cross-functional teams
• Develop strong business cases that influence key stakeholders and drive portfolio financial performance
• Leverage Mastercard relationship, capabilities, and data to identify and execute on network opportunities
• Lead development and evolution of the program value proposition, including customer benefit strategy and feature-level proof points
• Partner across marketing and product to bring new benefits/features/offers to market with clear positioning and financial understanding to drive growth
• Support joint marketing initiatives with Walmart and OnePay, ensuring alignment to partner goals, standards, and timing
• Represent OnePay’s priorities within SYF to effectively manage resources
• Drive go-to-market readiness for launches by building cross-functional plans, milestones, and approval pathways (including legal/compliance)
• Coordinate launch execution with internal stakeholders to ensure on-time, accurate, and compliant deployment
• Partner with analytics/insights teams to bring customer insights and performance learnings into positioning, messaging, and launch plans
• Maintain awareness of competitive landscape and category trends to strengthen differentiation and improve customer relevance
• Support measurement plans and post-launch readouts to capture learnings and recommend optimizations
• Contribute to internal and partner operating rhythms (weekly meetings, MBR inputs, planning cycles) with marketing updates and decision support
• Support annual/quarterly marketing planning by consolidating launch roadmaps, messaging priorities, and maintaining marketing fund projections
• Help build repeatable playbooks and processes to improve speed, clarity, and cross-functional execution
• Perform other duties and/or special projects as assigned

Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent and 8+ years of digital marketing within the credit card industry
• 5+ years of experience in product marketing, partner marketing, or commercialization (financial services, fintech, or retail preferred)
• Demonstrated experience developing value propositions, messaging, and go-to-market plans for digital and/or financial products
• Strong cross-functional execution capability, including experience partnering with product, digital, analytics, creative, and risk/legal/compliance teams
• Ability and flexibility to travel for business as required
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
• Strong strategic thinking with ability to translate product capabilities into clear customer benefits
• Excellent written and verbal communication skills; comfortable creating executive-ready materials
• Highly organized with strong project management and stakeholder management skills
• Analytical, insights-driven approach; comfortable with test-and-learn and performance readouts
• Comfortable operating in ambiguity; bias for action in fast-moving environments
• Collaborative, partner-first mindset